Tourism Suncoast is the Regional Destination Marketing Organization (DMO) for the Suncoast region in Fiji responsible for uniting tourism interests amongst the on- and off-island stakeholders/partners for the purpose of coordinating destination marketing, destination market development and destination marketing partnerships.
Tourism Suncoast’s direction is to invest in targeted markets and activities which will result in an increase in visitors and in-region expenditures.
Through these efforts, Tourism Suncoast stimulates the interest of visitors in defined markets, encouraging them to choose Fiji’s Suncoast for their holidays, meetings, incentives and conventions.
Marketing and public relations strategies include online and offline initiatives, special events, and hosting of partners, media, trade and special guests. Availability of funds and budgetary flexibility assure that Fiji’s Suncoast will remain competitive in terms of visibility, recognition and sales.
Tourism Suncoast strives for organizational excellence through an environment conducive to positive and fulfilling employee experiences.
Corporate goals are achieved by involving and motivating all employees, helping them to realize their true potential through open and honest communication, teamwork, and core values of trust and respect.
Creativity, innovation, risk-taking and accountability are encouraged
Tourism Suncoast’s vision
Tourism Suncoast will become the most innovative and creative DMO in Fiji and the South Pacific.
Tourism Suncoast’s Mission
To increase the share of affluent travellers and the economic value of tourism for the benefit of the community and our stakeholders by positioning and developing Suncoast as their preferred South Pacific destination.